The Legend of Bai Jingyu

　　Old photos of Chongqing Bai Jingyu Eye Medicine Shop

"Bai Jingyu" can be traced back to the Yongle period of the Ming Dynasty. In Dingzhou, Hebei at that time, a person named "Bai Jingyu" opened a "Golden Goat Eye Medicine Shop" in Dingzhou City. The "Golden Goat Eye Medicine" he operated was famous for its miraculous curative effect. . According to legend, Emperor Qianlong of the Qing Dynasty made a secret visit to the people. On the way, he contracted eye diseases suddenly, his eyes were red and swollen, painful and difficult to heal, and the imperial doctor was unable to take the medicine. except. Qianlong was overjoyed and immediately rewarded him with the royal book "Golden Sheep Medicine Shop". Since then, Dingzhou Baijia's eye drops have become famous and widely circulated. Later, the owner's surname was given an nickname called "Universal Xiaobaiyan".

　　 In the early 1930s, Bai Ruiqi, the head of the Bai family, decided to open up the market in the south. He set up a Baijing Eye Medicine Shop at the entrance of Laofang Alley, Shengzhou Road, Nanjing, and then moved to No. 152 Baixia Road to officially open. After the outbreak of the Anti-Japanese War, business was once closed until it resumed business at No. 12, Zhuque Road, Nanjing, in March 1938. The "Golden Goat Eye Medicine" was changed to "Bai Jingyu Eye Medicine" under the ancestor's name, and later renamed Nanjing Bai Jingyu Eye Medicine.

　　 In 1939, Bai Zemin, a descendant of the Bai family, changed the "Golden Goat" trademark to the "Whale" trademark. In July, the Whale trademark was granted a 20-year valid registration certificate issued by the National Government Trademark Office.

　　 In 1951, the head office moved from Hankou to Nanjing. It obtained the business license from the Commercial Bureau of Nanjing Municipal People's Government and the "Whale Trademark" registration certificate from the Private Enterprise Bureau of the Central People's Government, and was renamed Nanjing Baijingyu Pharmaceutical Factory.

白敬宇商标秘密	白敬宇时代变迁	白敬宇眼药
白敬宇药铺的金陵传奇	白敬宇掌门人爱国壮举	白敬宇的故事
功德牌	武汉旧址	重庆旧址
解放前夕白敬宇回南京	民国名人与白敬宇的交往趣事	西安解放时照片