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Bai Jingyu's brand heritage

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Bai Jingyu's brand heritage

  • Categories:Profile
  • Time of issue:2020-09-01 00:00:00
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Inheritance of Bai Jingyu Brand

   Due to historical reasons, the real conscious inheritance of the culture and brand of the time-honored brand is to gradually start from the rename and restructuring of the enterprise. Enterprises in the new era mainly revolve around the environment of the market economy to promote enterprises to achieve the goal of everlasting and sustainable development.

  

First established the date of establishment

On July 3, 2009, "Bai Jingyu" solemnly held the "70th Anniversary of Whale Trademark Registration and 72nd Anniversary of the Founding of the Factory" at the Jiangnan Theater in Nanjing. More than 400 employees participated. Representatives of the descendants of the founder of the "Bai Jingyu" trademark were invited attend.

Due to the loss of a lot of precious materials, "Nanjing Bai Jingyu" has not had a fixed date of establishment for a long time. In order to be faithful to history, the company specially organizes personnel to consult historical records and the approval certificate of the National Government. After repeated research and certification, The establishment date of the factory was confirmed on September 10, 1937, which was mainly based on the historical picture of the "Chinese Medicine Merchant Business License issued by the Nanjing Municipal Health Bureau of the Republic of China on September 10, 2006"; confirmation of the Whale (白敬宇) trademark The registration date was July 3, 1939, mainly based on the historical pictures of the "Trademark Registration Certificate issued by the Trademark Office of the Republic of China on July 3, 28". "Nanjing Bai Jingyu", a Chinese time-honored enterprise, finally has a clear date for its establishment.  

At the celebration meeting, the company's new generation of "heads"-Tao Yuebao, the general manager of the enterprise after the restructuring, gave a speech on "Encouragement and Create More Brilliance". The theme contains two key contents, one is how to inherit the tradition and essence of ancestors, and the other is how to make the company sustainable development. He first analyzed the profound meanings of "whale" and "jingyu": dedication, broad-mindedness, vision of the universe, and roots of the sea. The whale is the largest fish in the sea. She shows that the ancestors had the ambition to make the product bigger, let the whale swim to the world, and continuously expand the international market. Fish cannot do without water, and whales cannot leave the sea in any way. This is a warning and reminder that making medicine is the company’s eternal main business and the foundation of the company’s foothold. No matter what changes happen in the future, Bai Jingyu people cannot change it. Otherwise, It would violate the ancestral precept. He pointed out that from the day the brand was created, the ancestors had clear requirements and goals for managing the enterprise. The first is that everyone must be dedicated and do their own job. This is required for everyone, that is, dedicated. The requirements for managers at all levels are even higher. They must not only be conscientious and hardworking, but also have a broad mind, discipline themselves strictly and treat others with tolerance. That is to say, the work requirements of subordinates are strict in normal times, and the punishment for problems is lenient. The whale is the largest fish in the sea. She showed that the ancestors had the ambition to make the product bigger, let the whale swim to the world, look at the universe, and continuously expand the international market.

He also pointed out that our ancestors were very wise. Not only did they think of setting up factories to make eye drops into a certain scale, but they also had the awareness of intellectual property protection during the Republic of China, and registered the "Whale", the trademark "Bai Jingyu" that has been circulated to this day. , She is also a "Chinese time-honored brand" with a 70-year history of western medicine companies.

  Protect trademark brand

  

The number of registered trademarks owned by the enterprise before the restructuring was less than 10, and by the end of 2013, it had 61 registered trademarks including 3 trademarks registered abroad.

   Since 2004, the company has strengthened the registration of the time-honored "Bai Jingyu Graphic and Text" trademark, firstly by expanding the registration scope of "graphics + text". From a single category 5 "used in medicines, plasters, disinfectants, and Chinese medicinal materials", it gradually expanded to 8 categories, including category 1, category 2, category 3, and category 28. The use of trademarks has expanded to Lotions, fruit juice drinks, alcohol, edible alcohol, nursing equipment, sports balls, etc. more than 20 fields. Subsequently, the scope of registration was gradually expanded again to cover more than 30 fields other than "medicine and health care" such as beauty salons, animal breeding, and commodity packaging. At the same time, the extension of time-honored trademarks has been gradually expanded. The trademark "Bai Jingyu Pharmacy" has been registered in related categories, and the trademarks of "Bai Jingyu Eye Ointment" and "Bai Jingyu Eye Medicine" have been registered in category 5. Related "Bai Jingyu", "Whale Pattern" and "Jingyu", "Whale Logo", "Whale Tao", "Whale Ocean", "Jingyu Hall", "Jingyufang", "Jing Yuan", "Sibi "敬" and other word marks. In 2009, the English version of Bai Jingyu's graphic trademarks with two designs was registered in the fifth category. In 2012, the Chinese and English versions of "Bai Jingyu" were successfully registered in Cuba.

The company also actively promotes time-honored brands in various ways. Since 2002, the company has been broadcasting corporate image advertisements in Jiangsu Satellite TV weather forecast programs all the year round. Since 2010, it has broadcast corporate image and key product advertisements on CCTV every year. In addition, companies often Promote the Bai Jingyu brand at large-scale pharmaceutical exhibitions at home and abroad.

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Address: 8/F, Jinying Hanzhong New City, No.1, Hanzhongmen Street, Jianye District, Nanjing

Postcode: 210029

Tel: Switchboard: +86-25-86612898  Domestic Trade Department: +86-25-86504316

International Trade Department: +86-25-86536211 Customer Service: +86-25-86504315

Fax: +86-25-86612714

Nanjing BAIJINGYU Pharmaceutical Co., Ltd. Su ICP No. 05021313 -1 | comments            powered by www.300.cn